Privacy Policy

This particular online privacy policy sets out how Evolving Beauty Limited, the data controller, is responsible for protecting and managing any type of personal data you submit to us. Throughout this privacy policy, the terms ‘we’ or ‘us’ or ‘our’ or ‘website’ refer to Evolving Beauty Limited, Evolving Beauty or as a collective.

Evolving Beauty commits to protect your privacy regularly. We could require you to provide some private info on this internet site, i.e. for subscription to our newsletter, beauty-consulting services, submission for prizes, etc. However, we’ll just use such information as stated by this privacy statement. We could adjust this policy every now and then by simply updating this page to tell you about how we collect, use and disclose any information you provide to us via the website, which is used in accordance with this policy. Therefore, please check this page regularly for the update of latest changes. This policy is effective from May 25, 2018 and in accordance with the new GDPR regulations.

Your Consent: Please note: by using this website, you are accepting and consenting to the practices of this privacy policy.

What we collect: We gather and process data that you submit for and are relevant to customer surveys, newsletter subscription, email notifications, social media functions, competitions or prize draws and/or offers. (Although the newsletter and beauty-consulting services have been stopped for now, the policy still remains in effect.) We will need these details to determine your requirements and give you better services. We could make use of the information to improve our products and services. We could also send promotional emails about new services and special packages from time to time.

Thus, we will collect, where relevant, the following information from you:

  • name, email address, telephone number, postal address
  • beauty preferences, such as type of beauty products, services or advice you require
  • your age, hair colour, skin tone, allergies, previous or current medical conditions, medications
  • credit or debit card information for payment or reimbursement purposes

We will also collect:

  • Information about your computer or other electronic device you use, such as your IP address or Google Analytics, and about your visits to and the use of our website.
  • Other information regarding transactions between you and us via or in relation to this website and other information that you disclose to us.

Please note: you can visit or our social media accounts without having to register for our newsletter and/or other services and prize draws, etc. However, in order to obtain special discount codes, be entered into a prize draw, view certain pages and access information, you will have to register or log in with us.

In regards to conducting a survey or entering a competition or prize draw, we may request additional information from you.  When additional information is requested, we will let you know at the time of collection how we intend to use it. Although we do not store credit card details nor share reader or beauty consulting clients with any third parties, you may be required to share your name, email address, telephone number and postal address with a PR company or brand company, who will need these details in order to send your prize or for your to obtain a free service, etc.

How we will use the information about you

We use your information held in the following ways:

  • To administer the website.
  • To maintain a database of our customers and registered users.
  • To enable you to use the services, such as the newsletter or beauty consulting service, available on the website.
  • To process your booking and supply you with advice and services purchased via the website.
  • To collect payments from you.
  • To contact you or send you information in regards to your beauty consultation booking, any survey or competition, or use of the website.
  • To add you to relevant mailing lists and send you subscriptions, email notifications and/or newsletters.
  • To send you marketing communications about our services,  which we think may be of interest to you or where you have agreed to this, by email or similar technology. However, you can unsubscribe by simply opting out of the newsletter or emailing us at
  • To deal with enquiries and complaints made by or about you relating to the website any products or services.
  • To provide feedback to us or any company or brand we deal with and to keep the website secure and prevent fraud.

We may process your personal data for more than one of the following lawful grounds:

  • For the performance of any contract with you.
  • Because the processing is necessary for the purposes of our legitimate interests as a data controller in that we need to.
  • To comply with a legal or regulatory obligation.

Please contact us if you need details about the specific legal ground we are relying on to process your personal data for each of the information we hold about you.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Also, we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


When it comes to marketing and advertising choices based on your personal data uses, you may receive:

  • Promotional offers for our services or discount codes from brands relevant to our content from us. Based on the information you provide us, we then have an understanding of what you want or need and then send the relevant products, services and offers and/or discount codes to you. If you have purchased services, submitted information or requested advice, entered a competition through us or a third-party website, you may receive marketing material, which you have not opted out for.
  • For third-party marketing, we will obtain your opt-in consent before we share your personal data with any outside company for marketing purposes.
  • To opt out of marketing messages, kindly unsubscribe or email us or through a third party’ s website (we recommend you take caution when directed to a third-party website and review their privacy policy before submitting information as Evolving Beauty Limited does not take any legal responsibility for what occurs or ensues on third-party websites).


Links to other websites

Our website may contain links with websites of interest from networks, advertisers and affiliates. We do not have any control of those sites, however. Thus, we can’t be accountable, or responsible or liable, for the particular privacy practices of those web pages. Be cautious in making use of other sites and always view their privacy statements before submitting personal data.

How we use cookies

A cookie is a small file, which could help you to evaluate targeted traffic or alerts you when you go to a certain website. Cookies help net programs to respond to you. In general, cookies help us offer you a much better web site by permitting us to check which pages you find beneficial and which you do not. A cookie presents access to data aside from the data you choose to share with us.

You may decide to take or turn down cookies. Many internet browsers routinely allow cookies, but you can set your browser to decline cookies if you prefer. This may prevent you from benefiting fully from the website.

Disclosure of your information

As define in section 1159 of the UK Companies Act of 2006, we may share your personal information with other employees or a member of our company, subsidiaries or holding companies in accordance with the purposes of this policy. Be aware, we may share your information with the following selected third parties:

  • Business partners, agents, suppliers and sub-contractors, for example our mailing house, software developers, registration partners for the performance of any contract for products or services which we enter into with you, or to allow you to participate in any competition or prize draw which you have entered.
  • Advertisers and advertising networks that require the data, such as what pages you view, etc., to select relevant adverts to you and others. For paid advertising, we disclose what content is advertorial or what is editorial at the end of an article. In order to obtain advertising to fund the website, we provide potential advertisers with aggregate information to reach their brand’s or service’s target audience, never disclosing information about individuals.
  • Analytics and search engine providers to optimise our site and for use in obtaining advertising, such as revealing page views, etc., not disclosing individuals’ information.


We may also disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, we may disclose your personal data to the potential seller or buyer of such business or assets.
  • If we are under a duty to disclose or share your personal data  to comply with any legal obligation, or in order to enforce or apply our terms and conditions and/or other agreements; or to protect our rights, property, or safety or the rights, property and safety of others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
  • We do not share your information with any direct mail organisations or other third parties unconnected with the provision of our activities.


How we protect your information

We make sure that your info is secure, so we will use all the safety procedures reasonably to stop unauthorised access or disclosure of the details we collect on the net. However, because the transmission of information via the internet, we can’t guarantee a secure data transmission to our site. Therefore, all your transmissions are at your own risk. But once your information is with us, we will use procedures and security features to prevent data theft. In regards to passwords, whether it is one you have created or one we have provided to you, you are responsible for keeping this password safe and confidential.  As for payment, we use Barclay’s bank security to ensure a safe bank-to-bank transfer. However, we are not responsible, or legally liable, for any breach in their security.

Your rights

In regards to marketing purposes, we will usually inform you prior to collecting your data if it’s going to be used in that manner or if we will disclose it to third parties for that purpose. To prevent such use, you can leave boxes un-ticked on the forms we use to obtain your personal data. Alternatively, you can also email us at

As for a data breach, we have implemented procedures to prevent and deal with breaches and  will notify you within 72 hours of discovering the breach via mail.  If you wish at anytime to receive your personal data, please email us at    and will send it to you in an easily accessible electronic format.


How long we store your data

To determine how long we will retain personal data, several factors will be considered, such as the amount, type or nature, sensitivity, the risk of disclosure, and legal, accounting, or reporting requirements.


Your legal rights

You have the right to:

  • Request access to your personal data, enabling you to receive a copy of the data in a commonly used electronic  format.
  • Request a correction(s) of the personal data, enabling you to complete or correct any inaccuracies about your personal data. Be aware, we might need to verify these changes.
  • Request erasure of your personal data, enabling you to tell us to delete or remove your personal data due to it no longer having a valid reason for being held, where we have processed it unlawfully  or in the case that we need to delete the information in compliance with the law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time, you withdraw your consent.


Changes to our privacy policy

As stated above, please check this page to see any updates or changes to our privacy policy. Also, to ensure the accuracy of your personal data, please let us know by emailing us at

Before you take your complaints elsewhere, please contact us. Alternatively, you have the right to make a complaint at any time to the Information Commissioner’s Office (ICO),

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